In 2018, are you still relying solely on old-age offline marketing techniques to attract new customers? If yes, it’s high time for you to utilize the power of web search engines–Google, Bing, Yahoo etc.–to showcase your products and services to the needy searchers. If you want to reach and convert these searchers into customers, you must invest in SEO and get your business website optimized for search engines. A complete SEO audit is performed to improve on-site and off-site elements of a website to rank it on the first page of search engines for desired keywords.
Investing in Search Engine Optimization is essential to the growth of any organization because the competition is fierce in every industry. There are already millions of websites (like yours) trying their best to appear in the top 10 search results. Search Engine Optimization, if done correctly, can make your site appear above the competitors.
Let’s discuss the importance of SEO
(1) SEO drives targeted traffic
SEO targets only those visitors and buyers who are highly interested in the products and services you offer. A good SEO works on exactly the same queries a visitor might type to find for your business.
(2) SEO is cost-effective and offers better ROI
Investment in SEO is quite low if we compare its cost with the cost of other online and offline marketing techniques. Generally, the cost of Search Engine Optimization is a fixed amount charged either monthly, quarterly, or half-yearly. And unlike paid ads, you don’t pay for every click, view or acquisition. The actual charges depend on several factors: the size of the website, competition high or low, geographical area, and delivery time.
(3) SEO is measurable
With the help of Google analytics and other tracking tools, one can easily analyze the performance of an SEO campaign and accurately calculate return on investment (ROI). The vast amount of data we get through analytics helps us to evaluate and further improve the campaign performance. An SEO tracks almost each and every activity performed by the visitors anywhere on the website. This helps us to make the required changes in the design and content so that we could better serve unsatisfied visitors.
(4) SEO increases the trust & credibility of a brand
In various studies, search engine visitors are found to have a strong belief in the favor of those websites that rank high. Because it is not an easy task to occupy a place in the top 5 search results of Google.
(5) SEO increases brand awareness
As the traffic coming to your website grows, the popularity of your brand also grows. These people who are now familiar with your brand name, and fully satisfied with your product and services. They will certainly suggest your site to their friends and relatives. SEO can take your brand awareness to a whole new level.
(6) SEO helps people discover your website
There are millions of websites out there fighting for top 10 places—and without SEO—a website stands no chance to get noticed by potential new customers. A website is almost useless if people cannot find it.
(7)SEO gives long-term results
Unlike PPC, even if you stop investing in SEO after 6 months of work, your website still stays at the top for a long period of time. It might occupy top rankings even for many years if the niche is not competitive.
(8) SEO helps to build better social media presence
Social media platforms such as Facebook, Twitter and Instagram are hugely popular among masses. Nowadays, people tend to instantly share on social media if they find something really good and useful. An experienced and skilled SEO can change the title, description, and images for the web page shared on social media channels to make it look more appealing.
(9) Online search affects buying decisions
According to a survey, more than 80% smartphone users, before committing the actual purchase, searches the web to get more information and read product reviews. So, it becomes necessary to invest in high-quality Search Engine Optimization services if you want to show your products to these people.
(10) SEO is an important part of the overall marketing strategy
As more and more people are coming online with every passing day, and the high-speed internet is easily accessible even in smaller cities and villages, it’s even more crucial to invest in quality SEO services.
In the conclusion, I would like to suggest all business owners to invest in SEO services without any further delay.