Local SEO tools play an extremely important role in the success of any online marketing campaign designed for a local business. You have to have the best local SEO tools to optimize a campaign successfully. Below mentioned list contains tools that are absolutely free, tools that offer free service with limited functionality and features, tools with free trials and finally those where you will have to spend money to take advantage of their services.
These tools will help you perform important tasks such as online reviews tracking, competitor analysis, rank tracking, analyzing website pages and tracking backlinks and citations. A complete SEO audit helps you formulate a better SEO strategy to improve rankings in local search results and manage reputation.
Free Local SEO Tools
Local SEO checklist is great place for SEOs—especially beginners—to start the process. It offers 30 simple tasks (that you have to implement) to get the best out of your local SEO efforts. It also explains each step to help you understand the process, moreover, it is completely free to use.
An awesome local SEO tool where you can generate schema code for your business in a few seconds. By default, it generates JSON-LD version (because Google prefers this version) but there is an option to get code in micro data format.
This free Google tool lets you test schema markup code for your local business. Correct structed data for a local business can make a huge difference to its Click Through Rate (CTR) and customer experience.
This amazing tool sends you an alert every time your business name gets mentioned on social media and other platforms like Twitter, Facebook, LinkedIn, YouTube, Reddit etc. Notify makes you aware of discussions taking place about your company; you may want to take part in those conversations. It is essential for today’s organizations to become super-responsive when it comes to customer service, so a tool like this can be very useful.
With this tool you can get all the reviews at one place, it also sends you email notification on all new reviews. Tracking online reviews is perhaps the most important aspect of Local SEO. Negative reviews of unhappy customers can cause a lot of damage to the reputation of any brand. Fortunately, we have some excellent free Local SEO tools to discover bad reviews.
This one is obvious to have, it offers so much information about your website, errors, rankings and links that you just can’t ignore it.
This free will let you generate a report of your business’s online reviews on a wide variety of platforms. Whenever you get a new client, just fill its business details to know what are weaknesses and strengths of the organization.
Tools with Free Trials
SEOProfiler is probably the only place where you can find a SEO tool you may ever need. It constantly monitors rankings of your business in Google’s local results. You can create a campaign to track rankings at multiple location and in different languages.
SEOProfiler’s Rich Results Creator tool allows you to generate JSON-LD markup code. It makes your listing look much more clickable which means better Click Through Rate (CTR).
At the time of writing this article SEOprofiler was offering $1 trial for one-month services.
BrightLocal tools makes the whole process of local Search Engine Optimization really simple and easy to manage. Some of the main features of BrightLocal are audit citations, audit Google My Business Listing, check NAP consistency, monitor online reviews and track search rankings. Plans start at just $29/month, 14 days free trial is available.
ReviewTrackers, as the name suggests, monitor online reviews for your business on more than 100 sources including Google and Facebook. The company claims that it improves your reviews by 4 times, mostly from satisfied customers. It offers a free 14-day trial to test their services.
Paid Local SEO Tools
Moz Local is an excellent tool that helps businesses manage their all local business listings (associated with different locations) from one place. Moz Local automates a lot of your work related to correcting and editing listings. It also improves the visibility of your local listings by sending them to major search engines, local directories, aggregators and applications.
Its minimum plan starts at just $99/year, good enough for most small and medium businesses.
Whitespark offers a wide array of best local SEO tools to fast-track the process of acquiring top place in the local search. Its local citation finder tool, apart from giving new opportunities to build high-quality citations, allows you to monitor all the listings, delete duplicate ones and fix inconsistencies.
Reputation Builder helps you in generating genuine online reviews by encouraging customers to leave feedback and testimonials.
Local Rank Tracker offered by Whitespark accurately track your rankings on Google and Bing search engine in any city you want.
Most of the local SEO tools it offers are paid, but you might get a free trial.
Synup is an awesome local SEO tool that lets you analyze and manage all your local listings from its dashboard. It automatically submits and sync your NAP data to 100+ top directories. Check all the online reviews and customer testimonials from its dashboard. Synup is a bit costly than its competitors, pricing starts at $30/month per location.
Yext local SEO management tools are as wonderful as others in this list. It enables you to take control of your local SEO efforts and save time by centralizing your data. Yext ensures that your data is consistent everywhere and provide correct information to the searchers (through the use of structured data markup).
Grade.us is a complete review management tool which makes the process of monitoring existing customer reviews and acquiring new great reviews extremely easy. Their $90/month plan for professionals allows you to create 3 profiles.
Free local SEO tools are good if you have a tight budget, but they often lack in functionality and features. Often you will need to work manually to get the desired results. If your pocket allows, it’s wise to invest in at least few of these best local SEO tools. Good Luck!