Press Release submission sites have always been one of the top link building resources for the SEOs to acquire high quality links from the authority websites. In addition, a well written press release also helps companies get valuable publicity and spread their message via media coverage (news publications, blogs, podcast etc.)
If you are a small business or a startup, it is even more important for you to invest time and resources in writing and distributing compelling news stories; because online press release submission sites can instantly boost your company’s visibility and establish you as another strong player in your industry. Furthermore, it educates your customers, media houses, journalists, bloggers and investors: who you are, what you offer and how they can contact you.
There are plenty of paid and free PR distribution services providers are available for you to choose. Here I am going to provide probably the best list of most effective free press release websites that not only distribute the news but some of them also offer a high value backlink to your website. They are perfect if you are doing SEO for a very small business that cannot afford paid PR distribution. Of course, a free PR service will not be as much effective as a paid service when it comes to news distribution but they are good enough to spread a word about a newly launch product or service.
All the free press release sites included in the list are one of the best in the industry. I personally have spent a lot of time in researching and testing them to make sure they provide above mentioned benefits in terms of links and syndication.
Press Release Sites that let you leave a link
Free PR websites that don’t let you insert a clickable URL link
I will recommend submitting your press release to below provided websites as well because even if they don’t give you a direct link—you still get visibility and brand name mentions.
Mistakes to Avoid While Submitting Press Releases
Since it’s 2017, don’t place dofollow links in the Press Release body with keywords in the anchor text. Google might even penalize your website for doing this; the search engine is strictly against links with optimized anchor text in news releases and articles. Therefore, make all the links no-follow; It is probably the best way to keep them. According to John Mueller (Webmaster Trends Analyst at Google), placing a followed direct URL link in Press Releases is somewhat safe.
A news release should not be written with the only intent to promote products and services because such content will not be approved and distributed by a quality PR distribution service.
A press release should also contain all the contact information related to the company—contact person name, phone numbers, address and email id—so that a journalist or agency can contact to get more information and propagate the news further.
Finally, I hope that these free press release submission sites will help you achieve your goals; if you have any other free PR site that could be added here—please let me know in the comments.