What is a domain name? It might be a unique combination of letters, numbers, and hyphens that identifies a website on the Internet. It’s also called URL which stands for Uniform Resource Locator. And it’s definitely something that no one should overlook when starting or conducting business on the Internet. By choosing a great domain name, you can substantially boost your search rankings and traffic, which means more sales and revenue.
Below I am giving answers of some questions people generally ask while registering a domain name.
Should You Register a Short Domain Name or Long?
The answer is that the domain name that you choose should be as short as possible, keep it less than eight characters if at all possible. Of course, there are some very long domain names that work fine, but the key is to have a short yet descriptive domain name that’s easy for people to remember and type into their web browser.
But you must remember that your domain name should make a sense of what your company, product or service is about. If you have a book on pet training, your domain name should be www.pettraining.com or something related either to the title of your book or what you’re selling. The URL has to be descriptive and relevant to what you offer.
Passing the Phone Test
Can your domain name pass the phone test? This means, if you were to tell someone your domain name over the phone, the person on the other side should be able to type it in and pronounce it without you having to repeat it to them more than one time. If people are able to write and repeat it in one hearing, then great! Your domain name has successfully passed the phone test.
Unfortunately, if you have a very complicated domain name and you have to repeat it over and over, try to find another domain name that’s easier to remember and easier to spell for outsiders.
Should You Keep Keywords in Your Domain Name?
It certainly helps to have your main keyword in your domain name as well. For example, if your business name is Kaya and it offers dog food, keep your URL as KayaDogFood.com. Dog food is a competitive keyword, and that’s in the domain name which will helps in reaching higher search engines rankings. But avoid absurdly long keyword rich domain name, for example, BestDogFoodStoreinchicago.com. It’s a bad idea, Google might penalize such Exact Match domains.
What is the Best Domain Name Extension?
One of the most important things in a URL is its extension. Dot com (.com) is undoubtedly the most common extension when you’re using it for business and commercial purpose. After .com, dot net and dot org are other popular extensions. Originally, .net was reserved only for technical websites, but nowadays anybody can get one. Same for .org sites, dot org was used by organizations, but again, anybody can get one. But, one must try for the dot com version first, it’s best for SEO as well.
If you want you can reserve all of them, in order to save other extensions of your domain from unknown people using it. If you have www.KayaDogfoods.com, you might want to also get www.KayaDogfoods.net, www. KayaDogfoods.org, so that somebody else does not use a dot net and try to steal your traffic.
Should You Use a Hyphen or Not?
There is also some doubt on using hyphens. As far as search engines are concerned, Hyphens are absolutely okay. Hyphen doesn’t affect Search Engine Optimization process in any way. But if you can get away with not using hyphens, I would suggest not to use them because they tend to not pass the phone test mentioned earlier. It might confuse people, and in the worst-case scenario, some people don’t even know what a Hyphen is. If you absolutely have no choice and have to use a hyphen to get the desired domain name, then use them as rarely as possible.
Beware of Double Letters
You will also need to watch out for double letters. For example, Dawn News. As you can see, there are two “Ns” in there. People may be confused if there is one “N” or if there are two “Ns.” That is something that you have to clarify every time. It wouldn’t be very uncommon to mistype this type of URL.
Catchy vs. Practical
There are some websites that might not pass the phone test, but when you see it in print, it works. For instance, the words “got to” may be spelled “gotta” and even though you’d have to spell your domain name over the phone repeatedly, when seen in print, it works because it’s catchy.
In the end, No matter what name you choose for your brand, make sure it’s easy to remember and pronounce. It is relevant to your products or services, descriptive and uses keywords when possible. In the long term, a good domain name can be very helpful in making your business a great success.