Many people still don’t know what is a blog and what can they do with a blog? Here is the answer: A blog is actually a type of website where an individual writes content about a particular topic on a regular basis. A blog post published by the author may contain text, images, videos, infographics or any other form of media. Creating and managing a blog is fairly easy and it doesn’t cost much as well.
You can create a free blog with popular blogging platforms like Blogger, WordPress, and Wix. For a self-hosted blog, you will have to purchase a domain name for yourself and web hosting space.
There reasons as to why people create blogs and what do we call them:
Personal blogs are created by those who just want to write about their hobbies. Blogging is a great tool to let the world know what you are good at. Some people use a blog just to keep in touch with family and friends. Generally, a single person (the owner) handles this type of blog.
Business blogs are created by companies to create awareness about their brand name and products. An authorized company representative writes a post whenever the organization needs to convey a news to their customers and press. For example, a new product/service launch, company policy change or any other news. In case of a business blog, there could be multiple people behind managing its content and design.
Making money blogs written around a small topic are also quite popular nowadays. The only purpose of such blogs is to promote other’s products and services to the readers and make money through affiliate marketing. If you consider yourself an expert on any subject, create a blog and post useful information regularly. And sometimes you can recommend other people’s product to the visitors and earn a decent commission when they buy through your special link. This way of earning commissions is known as affiliate marketing.
Some characteristics of a blog:
- A blog’s content is updated regularly (in order to keep its visitors engaged)
- Contents are generally arranged in chronological order (most recent posts show on the top of blog’s homepage)
- Site visitors can post their opinions in the form of comments. So basically, a blog allows its readers to show their appreciation, suggestion or criticism in the comments section.
- It can make a lot of money for the owner by showing different types of advertisements to the visitors.
I hope this post clarifies all your doubts regarding what a blog is and its benefits.