Google recently announced a few tough but necessary measures with regard to YouTube video monetization. The stricter video monetization policies YouTube introduced in this update is an effort to regain the lost trust of advertisers.
From now on, it won’t be easy for creators to apply for YouTube Partner Program and make money through advertisement. The bar has been raised in order to keep smaller and low-quality video publishers away from the system.
Previously, a publisher needed only 10,000 views to join the program and earn money from it. But according to new YouTube Monetization policy, channels need at least 1,000 subscribers and 4,000 hours of view time within the period of last one year. For now, these rules are applicable to only new channels who are looking to earn money from their videos. Google is giving a one-month grace period to the existing channels who have monetization enabled but don’t have the required number of subscribers and watch-time as per new YouTube video monetization policy 2018.
Apart from above-mentioned restrictions, YouTube will also monitor and count copyright strikes, spam signals and abuse flags to ensure every channel comply with its policies. If the video-sharing site found any channel repeatedly violates community guidelines, it will remove that channel immediately from YouTube Partner Program.
All this is being done to assure advertisers that their ads are running only on quality channels. Advertisers have been complaining for years about the appearance of their ads alongside inappropriate video content. The new stricter policy has been implemented to address their concerns.
In the announcement blog post, Google also said that it will increase the amount of human vetting for all the videos that are featured as part of Google Preferred. The content of such videos will be verified by an actual human being. This exercise will ensure that the ads are running alongside videos that compliment YouTube community guidelines and advertiser’s brand is not negatively impacted. This should make sure incidents such as Logan Paul controversy will not happen again in future.
In conclusion, this is a great move by Google to remove the dirt from the YouTube ecosystem. The updated YouTube Monetization policy will not only safeguard advertisers and but also encourage publishers to create better quality and more user-friendly videos.